Cultural and religious motives as factors in travel decisions: case study of Neum

As new tourist destinations appeared on the tourist market during the Covid-19 pandemic, which attracted a large number of tourists due to their openness, the aim of this paper was to examine the motives that were the main factors in deciding to travel to one of these destinations. and Neum. Gradic in Bosnia and Herzegovina was the subject of an offer by a large number of travel agencies during the Covid-19 pandemic, but also by the demand of tourists. The paper assumes that the sea was the main motive and factor in the decision of tourists to travel to Neum. However, the research conducted on a sample of 92 tourists who stayed in Neum in July 2021, showed that the cultural motives of Neum were their main motive for traveling to this city.